Planning for production

Primary Research

Do you like to see celebrities endorsing products?

This graph shows that most people like to see celebrities endorsing products.

What is your favourite genre of advertising?

This graph shows that comedy was the most popular genre in our class. This will help because in our advert that we are going to make we could make it a comedy advert.

Do you like to see adverts that have a narrative?

This graph shows that most people don't like to see adverts that have a narrative. This means that in our advert we wont have a narrative because people don't like seeing them in adverts.

Do you think taglines or slogans are important in TV Advertising?

In this graph we found out that everyone we asked did think it was important to have a tagline or a slogan in an advertisement. In my advert i think i am going to add a tagline or a slogan because everyone who we asked liked to see a narative in an advert.

What is your favourite TV advert at the moment?

This graph shows that compare the market, SMA, and Dell were most liked by the people asked. Also i have noticed that the most liked adverts are all comedy adverts.

Interviews:

Questions:

1) What type of characters do you like to see in adverts?

2) Do you prefer adverts with a narative? Why?

3) Why do you like to see celebrities in adverts?

4) Which adverts have caugt your eye in the past? Why?

5) What music do you like to hear in adverts?

6) What is your favourite genres? Why?

Rosie Rhodes:

1) I like to see animals in adverts

2) Yes, it makes them longer and more interesting.

3) It makes the product seem better, like they use it.

4) Cadbury and Dairy milk because i like to see animals in adverts.

5) New music. as it can make the advertisement better and sound happier.

6) Comedy becuase you are more likely to remember them.

Lauren Adkin:

1) Celebrities because they make you think that if they can use it then i can.

2) No because i then find the voice annoying and the advert boring.

3) Yes because their using the product then it abviously works.

4) The emmerdale advet with Charity Dingle in it because its interesting because it leaves you on a cliff hanger.

5) New stuff especially JLS because there so talented.

6) ?????

Secondary Research

Honda Advert

Honda Advert-

The lines of appeal that are apparent in the advert are Dreams and Fantasy , i know this because the man dreams of becoming a racing driver. I also now this because the music bed that is used , uses the word dream . Another line of appeal is Nature & the natural world the sound of the birds and also the location they have been shot in are all rural, this also send a message that man being at one with the world, the factors of persuasion are apparent in the advert is reward power because they are saying that if you buy a Honda you van for fill your dreams.The advert is aimed at explores and the target audience is middle aged men or men in general.

Dell Advert-

The lines of appeal in this advert are Comedy and humor i know this as the advert show the computer being separated by tennis rackets and it looking like paint and then being stamped flat by elephant feet , i don't really think that how they make laptops! the factors of persuasion in this advert is reward power i know this as it says at the end of the advert "with intelligent retail prices dell your is here " this says if you don't own a dell laptop you are not intelligent and also in the music bed the song lolly pop it say man i haven't got a chance so they are also saying that if you own a dell laptop you have a chance at anything. The Advert is aimed at aspires and the target audience is young adults age from 15-25 and also aimed at both men and women , as men feature in the advert and they also show both a pink and a blue laptop these colours are a typical stereotype of the colours both men and women like .

Mind Map

Proposals

proposal 1

A year 7 student dreaming about her time at disneyland when she was younger. The music bed is going to be the disney parade song and we are also going to have a voice over saying "Everychilds dream comes true" and we are going to have a slogan which says "Let the magic never end at disneyland". We are going to use a variety of camera angles and camera shots such as, pan up, close ups and extreme close ups. We are also going to use the Green screen technology. We will use this to show the girls dreaming about her time at disneyland.

Proposal 2

For my T.V advert i am going to be interviewing a year 7 students and we are going to ask them what they thought about disneyland and what they think they thought that was the best part of their holiday. Then we are going to be showing a video of disneyland then at the end we will be playing the disney theme tune.

I have chosen Proposal 1 as my idea. I believe my advert has following lines appeal, Dreams and Fantasy, Childhood, this can appeal to either nataglia or to nuturing instincts. It has these lines of appeal because in my advert; we are going to be interviewing a year seven student and ask them to tell about us about about their time at disneyland and also we are going to have a child dreaming bout going to disneyland and them to be wishing for their parents to take them.My advert will have the following factors of persuasion; Reward power and expert power. I will use these factors of persuasion because the product promises that all your childhood dreams will come true. Also we are going to use expert power because who else knows more about dreams and fantasy than a child. My advert will include a narrative. It will start with equilibrium when the parents take their to disneyland so then their childs dreams have been resolved.It will then move onto a disruption due to the parents taking their child to disneyland but the child not knowing where they were going. The advert will end with a resolution, when they arrive at disneyland and the child is happy because they realise their dreams have come true. The advert will have a closen ending, leaving the audience with the feeling that they need to take their child to disneyland by the advert saying "Make your childs dreams come true".The main characters in my advert is the year 7 student who gets interviewed. I have chosen to represent my characters in this way because it will show how much fun the year 7 had when they went to disneyland.The advert will have many sounds included to support the images, these include, the start of the advert is going to have the disney theme song. The effect that this sound will have on the audience is happy and joyful and will make disneyland seem like a very happy place . This is diegetic because the people in the advert won't be able to hear the music playing.

Story Board

Regulation and Control

What types of advertising do the ASA cover?

• Misleading, inappropriate or offensive advertisments.
• Difficulty getting goods or a refund for items bogut by mail order or through television shopping channels.
• Promotions that are unfairly run or special offers that have left you dissapointed.
• Unwanted mail from companies sent either by post, email, text message or fax.
• Data capture and protection of privacy.

How does the ASA respond to complaints?

Each year, the uk public see many millions of ads, direct marketing and digital communications about products, services, charities, causes and awareness campaigns. The vast majority of these are responsible and comply with the existing advertising rules.

Give some examlpes of the codes for TV advertising;

• Compliance
• Programmes and advertising
• Unacceptable products and services
• Political and controversial issues
• Misleading advertising
• Harm and offence
• Children
• Religion, faith and systems of belief

The ASA stands for Advertising standards Authority. What they do is they lay down rules about advertising and they check every advert to make sure it is suitable for the people watching them and if they think that the advert is not suitable then they will not put it on the intervals. They also recieve complaints from viewers so they have to read them and they investegate the advert to see what the problem is and if they think it is not appropriate then they will take it off but they wont take it off if there is one complaint they will take it off if there is roughly 3-5 complaints against it.

Click HERE to read the codes.

The types of adverts they deal with are:

• Magazine and newspapers
• Radio and TV
• Television shooping channels
• Posters
• Leaflets
• Brochures
• Cinema Commercials
• Direct mail
• Internet advertisments
• Internet banner adverts
• DVD

Here is one of the Adverts that got banned from Television.

http://www.youtube.com/watch?v=imIkeTkAopY&feature=player_embedded

This advert got banned because it is encouraging children to talk with their mouths full. This is one of the adverts that recieved the most complaints.

Marketing and Promotion

I am going to advertise my advert on digital television, Internet sites for example, Facebook, Msn because more people are signing up for these social networking sites, this way there will be more children and adults looking at the advertisement.I am also going to be advertising it on print, for example, Magazines i.e Top of the pops, or kiss. These magazines are children's magazines aged from a wide range from 6-11. I am also advertise my advert in the newspaper or adults magazines for example, The sun because there are men that read the newspaper aged 20-30 years of age and also in Hello and Take a break.

Campaign

• Radio
• Print:

• Magazines
• Billboards(outdoor advertising)
• Internet/Social Networking sites:

• Facebook
• MSN

• T.V advertising:
• 4 channels-Terrestrial
• Hundreds of channels- Digital