Exam

You might find the Rimmel London advertisement in beauty magazines/magazines because it is a beauty product therefore it would necessary. Also you might find it on social networking sites like MSN because most girls tend to go onto the sites more than boys.

The Barandos advert might be found on billboards because it is quite a strong image so it will stand out to the people passing. You also might find it in health magazines because it is sort of to do with health because there is an abandoned child needing a home and a family to get him back on track with his life and to keep him well and to put a shelter over his head. You might find this advert on television, in-between soaps because most parents watch soaps and this advert it aimed at adults so the will see the advert and the little scared boy and think about what he is going through.

The target audience for the Rimmel London advert is women/girls. This is because there are so many girls wearing make-up and they want to look good so this mascara is aimed at women/girls to make them look good.

The Barnados advert is aimed at parents or adult or people who want to help the children in need. This is because there is a little boy on the front cover pleading for someone to give him a mice, caring, loving family.

In the Rimmel London advert there is a few lines of appeal, such as;

• Dreams and fantasy

Dream and fantasy is used to attract the audience because it could be that you dream to look like the woman on the front cover and you could want to attract the opposite sex or to look good or to look as good as she does.

• Beautiful Women

Beautiful women is used to attract the audience because men like looking at beautiful women because they find them attractive, but also women like looking at other women because women think that if she can look good wearing that mascara then they can look good wearing it too.

• Self-importance And Pride

Self importance and pride is used to attract the audience because she is taking care and she has pride for her eyelashes and she cares about how she looks and what other people think of how she looks.

In the barnados advert there is;

• Childhood

Childhood is used to attract the audience because it is an appeal to help poor children get a loving family to care for him/her.

• Dream And Fantasy

Dreams and Fantasy is used to attract the audience because this little boy dreams about having someone care about him and he dreams to have a mum and dad someday. Everyday he will probably dream that someone will give him the family he wants.

In the Rimmel London advert the factors of persuasions are;

• Reward Power

Reward power is used to attract the audience because it promises that if you buy it and wear it you will look good and you will stand out from the crowd.

• Expert Power

Expert power is used to attract the audience because it has been advertised by an expert model. They have one this to make the mascara look professional to go with the women.

In the Barnados advert the factors of persuasions are;

• Coercive Power

Coercive Power has been used to attract the audience because the child is in pain, he has no one to care for him, you can tell by his emotions and his hand gestures.

• Reward Power

Reward Power here could be that you get a reward of a loving child or it could be that the child gets a reward of having a mum and a dad or a brother or a sister. Also the reward for the child is to be well again.

The camera angles used in the Rimmel London advert is a low angle shot. A low angle shot has been used to make the model seem more powerful, this make the mascara seem more powerful too. Also a low angle shot has been used to show how long her eyelashes are because if you did a close up then you wouldn't be able to see the effect of the mascara.

The camera angle used in the Barnados advert is a high angle shot. A high angle shot has been used to make the boy look small and weak and that he cant do anything to help himself or to defend himself.

In the Rimmel London advert high key lighting has been used. High key lighting has been used because the red is a bright colour and it stands out from all the other colour. Also because the mascara brush is red, they have made all the red stand out. There is allot of high key lighting around the eyes because the product is mascara so the eyes have been made the focus by shinning a bright light on them.

In the Barnados advert low key lighting has been used. Low key lighting had been used because the boys life is dull so they have made the scenery look dull to go with his life. Low key lighting had been used all over apart from his eyes. The boys eyes are bright blue. This might have been done to say that if you adopt him his life will be blue because blue is a happy colour.

In the Rimmel London advert there is a tag-line that says " Black on Black". This makes the mascara seem better because when it says black on black it shows that you can put the black mascara on your black eyelashes but still get a flawless look. There is also a blurb that reads " Breakthrough eye magnifier brush". This is saying that the brush will make your eyelashes look magnified because you have the mascara on. Magnified means massive so it will make you think that your eyelashes could be massive if you buy the product.

In the Barnados advert there is a tag-line that says " No child gets left behind". This is saying that there is always someone willing to give this child a family and if not then it will never be left behind. It is used to make you think, " what if no one does take this child home. Also there is a sentence that reads " its just poverty, he'll grow out of it". This is used to tell the audience how this child has been living all of his life. It also expresses that he wont grow out of it if you don't help him. This sentence has been juxtaposed against the background because the sentence is in white and bold and the background is pure black.

In the Rimmel London advert the typography is all the same apart from the colours. This has been used because if it was all different then it would look all over the place because there is alot of writing.

In the barnados advert the typography is different because there is some bold, some small and some big. This has been used to make the childs life seem mixed up and it will make the childs life seem a mess.

In the Rimmel London advert the modes of address are; looking straight at the audience (direct) and relaxed and casual. This has been used to engage the audience because it is as if she is always looking at you. Also she looks quite relaxed because she doesnt seem to be putting on a pose much.

In the Barnados advert the modes of address are; Looking straight at the audience (Direct) and serious (Formal). This has been used to engage the audience by making the boy look straight at the camera because you can see the hope in his eyes. Also this has been used to show the boys emotions.

The Rimmel London advert is very similar to the Barnados advert because in both adverts, both people are looking directly at the camera. Also they use the same